Project Description

Client: Ideology Media Ltd | Timeframe: 5 days

We’ve created this 10-seconds logo ident for Ideology Media Ltd, a newcastle-based video production company.

They wanted to use the animation as a breaker and part of their corporate showreel. And because showreels have a dynamic nature, they asked us to develop a way to allow easy changing of the footage and the 3d images that are on the 3d reel – whenever they need it updated. So we’ve rendered out the animation in several passes, composited them properly in post-production, so the footage/images content can be updated relatively easily and in a short amount of time, without rendering the full animation again.

Check out some still images from the uncompressed video: